P4

Distribution methods
Retailers 
One way Hellblade is distributed is through retailers and shops around the world (such as: GAME, Gamestop, Cex) where you can physical copies of the game. The game is not that expensive so people can easily buy it.

Advantages

• Refunds are easy to get and do not take a lot of effort 
• You can be guaranteed the game and you don't have to wait for delivery 
• If the game is damaged you can return it and get a refund and replace the game 
• Games tend to be cheaper in retailer shops compared to online shops 

Disadvantages 

• You will have to go all the way to the store to buy the game and the store can be very far away
• The store has a limited supply so the game you want might have run out 

Online
You can also buy the game off websites (such as: amazon, eBay, GAME's website) on the internet and get it delivered to you or get a code emailed to you that you enter on your console and can digitally download. You can also buy the game on console stores (Such as: the Xbox game store, the Playstation store, Steam) and get the game digitally. 

Advantages 

• Easy to buy 
• You can get it delivered the next day
• Online supplies never run out
• The game will not have scratches so it will work fine

Disadvantages 

• Games are usually more expensive online and don't get as many sales
• Refunds are not easy when you buy the games online
• Games might never arrive if you are buying the game from a bad person
• Some game sellers will not allow refunds

Advertising

Hellblade advertises all over. I have seen trailers, posters, billboards and even a picture of it on a fence. This is obviously good for the game and it's developers so they can get as much attention to the game as possible. In Cambridge I have seen a billboard of the game advertising it. A billboard is a great way to advertise the game because the billboard is right in the centre of Cambridge so it will get the attention of a lot of people. The billboard has the main design of the game on it which looks like this:
 
On the left side there is the title of the game as well so people know what game it is. This image is good because it has the main character on it letting the players know who they will be playing as. The character also has tribal paint on her face which indicates so people the game isn't set in the present day. There is also strange writing in the background which indicates towards the mystery parts of the game